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NEW BALANCE BB 550 VGA White Sneakers The original 550 debuted in 1989 and left its mark on the basketball court. ; After its initial run, the 550 was stored in the archives and re-released in limited editions in late 2020, quickly becoming a global fashion favorite in 2021. ; The 550's low-cut, streamlined silhouette offers a clean, aesthetic take on late-'80s designs, while the trusted leather, synthetic, and mesh upper provides a classic look. ; Simple, clean, and understated. ; We've remade a timeless classic with this homage to the pro '80s basketball greats and the streetwear that defined a generation of basketball. ; The BB550 series is built for players who know what it's like to be authentic. ;